Education Background

2001 - 2005 Southwestern University of Finance and Economics Ph.D

1995 - 1998 Southwestern University of Finance and Economics Master

Research Area

Research Area：Customer Relationship Management, Consumer Behaviour

Refereed Publications

Journal Article

[1] Management World：Customers Who to Trust? 2010

[2] Economics Dynamic ：Consumers Buy Fake Behavior are Reviewed in this paper 2009

[3] Finance &Trade Economics ：Under the Implicit Contracts of Credit Problems 2007

[4] Finance Science ：Super Organization Environment of Employee Value Research 2006

Meetings/seminars papers

[1] Customer Trust Double Attribution Dimension Analysis 2009(11)

[2] Double Attribution Dimension of Customer Trust and Customer Value in the Interaction Mechanism Research 2010(8)

Research Projects

[1] The Ministry of Education Subject "Western" Customer Double Attribution Dimension 2009-2011

Academic Book Authored

[1] Southwestern University of Finance and Economics Press：Based on Customer Relationship Value of Customer Relationship Management 2007(1)

Teaching Materials and Others

[1] Southwestern University of Finance and Economics Press：Public Relations 2005(1)

[2] Machinery Industry Press ：Financial Industry Customer Relationship Management 2010(9)