Refereed Publications
Journal Article
[1] Journal of Business Research, 2013(12)：How does entrepreneurs' social capital hinder new business development? A relational embeddedness perspective 2013(12)
[2] Journal of Global Marketing, 2011(24)：The Effects of Corporate-Brand Credibility, Perceived Corporate-BrandOrigin, and Self-Image Congruence on Purchase Intention: Evidence From China's Auto Industry 2011(2)
[3] Economic Perspectives：Literature Review on Unethical Behavior From the Perspective of Social Network 2010
[4] Economic Perspectives：Literature Review on Effects of Social Networks on Work Performance 2009
[5] Chinese Soft Science：Empirical Research on Student's Entrepreneurial Intention on the Basis of TPB Model 2010
[6] Chinese Industrial Economics：Research on Impact Factors of Credit Card Openning and Use Frequency 2008
[7] Chinese Soft Science：How to Apply SEM to Research on City Marketing 2007
[8] Chinese Soft Science：Management Marketing Paradox and Transition of Marketing Paradigm 2007
[9] Chinese Industrial Economics：On Integrated Marketing for Quick Response Marketing System 2005
Meetings/seminars papers
[1] Excellent Paper in 5th China's Management Annual Conference 2010
[2] Paper Selected in Annual Conference of Marketing Science Journal ,University of International Business and Economics 2010
[3] Paper Selected in Annual Conference of Marketing Science Journal ,Nankai University 2009
[4] Paper Selected in Annual Conference of Marketing Science Journal,Xi'an Jiaotong University 2008
[5] Two Papers Selected in Annual Conference of Marketing Science Journal,Nanjing University 2007
[6] Paper Selected in Annual Conference of Marketing Science Journal,Fudan University 2007
[7] Paper Selected in Annual Conference of Marketing Science Journal,Wuhan University
Research Projects
[1] Director of Project:Dyna+A73:E79+A73:D77mic Impact of Self-monitoring Personality To Sales Performance In The Prospective of Social Network ",Project of National Natural Science Foundation of China,Grant No.71372208，RMB¥580,000 2014.1-2017.12
[2] Dynamic Effect of Social Network on Salespeople's Performance (NSFC Grant No. 71072170, Project Budget: RMB¥280,000)2011.1-2013.12
[3] Social Capital Status of Sichuan Private Entrepreneurs and Its Impact on Enterprise Performance (Grant No. SC0B016, Project Budget: RMB¥10,000) 2011.1-2012.6
[4] Theoretical Analysis of Product Quality and Safety Issues and Counterfeit and Shoddy Products' Government in Sichuan Province,Project of The National Social Science Foundation 2006.1-2006.12
[5] Research on The Competitive Power of Retailing in The West ,Project of The National Social Science Foundation 2004.1-2004.12
[6] Research on the Western Three Lines Construction in,Item of soft science in Sichuan Province 2004.1-2004.12
[7] Entrepreneur Encouragement System Based on Labor Value Theory Innovation,Grant No.70272070 2002.1-2002.12
Academic Book Authored
[1] Southwestern University of Finance and Economics Press：Research on Structural Equation Model of City Competitive Capability Evaluation 2006(5)
